‘juu-roo’ means ‘joy and happiness’ in native tribal languages around the world.
JURU is a portmanteau of JUte and RUbber and our first mat overlay was made of jute and natural rubber. ‘juu-roo’ also means ‘eureka’, ‘joy’ in a few tribal languages. Instead of crying Eureka we cried JURU! And this is precisely what JURU is – a perfect yoga companion for yogis who wish to choose the eco-friendly path.
JURU has grown from being a product name to being a made-in-India yoga brand that strives to deliver innovative, comfortable and trending, eco-friendly yoga mats, props and accessories made from unique and sustainable resources like cork, jute, natural rubber, cotton, etc., for yoga-lovers across the globe.
We believe that JURU products are not an outcome of long hours of brainstorming and hard-work alone, but also of love, built to celebrate yoga’s many triumphs, a gift from one yogi to another, a gift from a yogi to nature!