About us

The fast fashion industry produces over 80 billion garments each year that, on average, we will only wear 7 times before throwing away due to its poor quality and changing trends. This same industry also uses 1.5 trillion gallons of water, putting tremendous pressure on a resource that’s already scarce. In light of these statistics, we have made it a priority to supply you with timeless classics that are made using renewable energy, conserving water to a maximum and only utilizing organic and natural materials to make long-lasting, durable products that will never go out of fashion.

Our aim is to guide and inspire you to do your best when it comes to protecting the planet. It’s the little things that make a big difference, especially when there are millions of people doing them. Whether it’s bringing your own reusable bag to the supermarket or buying long-lasting, sustainably made clothing; our objective is to empower you to make these changes, however small they may seem. You’ve got this far, so it’s likely that you share our way of thinking… Join our journey to promote a circular economy that will lead to a cleaner, happier planet.